As we all know, Viacom ordered YouTube to stop playing Viacom-copyrighted videos (from Comedy Central & MTV) in February. Apparently this was done in an attempt to monetize the video content on Viacom-owned web properties.
However, Viacom’s controlling action has since backfired and as a result, Viacom brands has been negatively impacted instead of realizing increased profits. It turns out that ComedyCentral.com and mtv.com have lost significant traffic since the videos were pulled from YouTube.
The result?
- Viacom has yet to effectively monetize the video clips pulled from YouTube, and
- The Viacom-owned TV shows no longer get exposure from being accessible to YouTube’s massive user base
Terry Heaton has written all the facts & figures at The PoMo Blog.
The verdict on Viacom’s decision to control how fans access its content?
A Dismal Failure
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