Many bloggers already currently optimize their RSS feed to encourage feed discovery, post reading, or click-throughs back to site. But contextual feed readers like BlogRovr open up completely new possibilities for feed reader optimization.
What is Contextual Feed Reader Optimization?
I would define contextual feed reader optimization as optimizing your blog, RSS feed, and blog posts, so that your blog posts display to BlogRovr users when they browse contextually-relevant web pages.
Just to recap, BlogRovr is a feed reader that analyzes the webpage you are currently viewing, and then displays a list of relevant blog posts from feeds that you already subscribe to.
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Chris Winfield posted a great list of content types that repeatedly get voted to the top of Digg.
He links to examples of successful Digg submissions that used each content type (or format). The trend indicates that information presented in these formats is more effective at holding the attention of Diggers. These content formats may also enable the content to be understood more easily ‘at a glance’ - by people skimming 1000s of Digg headlines.
Here’s the condensed list of successful formats for content submitted to Digg:
- Lists
- Videos
- Images
- Tools
- Tips
- APIs
Check out his post for the details.
Posting free ads on Craigslist can be a great way to add to your affiliate income. But won’t the Craigslist community hate you for doing it?
Well… Maybe… Just remember these two guidelines:
Everyone hates a spammer.
Just because Craigslist users see your post doesn’t mean they care.
Craigslist promotions can supplement your existing affiliate marketing efforts. But don’t pitch to the Craigslist community as an anonymous outsider. Join the community and share great information with other community members.
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Round up of SMO coverage from the San Jose SES conference taken from unofficial SEO blog. SMO Speakers at SES included:
Todd Malicoat gave examples for types of linkbaiting hooks:
- attack
- humor
- contrarian (contrary opinion)
- news
- resource
- ego
- picture/movie
He also listed top title ideas and other social media optimization tips.
Rand Fishkin explained social media marketing and said that the social media marketing goal is to build friends and relationships in the blogosphere and at online social sites. Your target social media marketing audience is not same demographic as your customers.
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Chrysi Philalithes published a social media strategy article on promoting vs participating.
Abbey Klaassen writes about marketers using social networks for CRM instead of ads. CRM & social networks seem like a perfect match.
Arun Kottolli wrote a great post about creating buzz around boring products. He also offers valuable insights into sales situations where the decision makers are not the produce end-users. His blog contains many other well-written articles also. Thanks Arun!
Also check the buzz marketing philosophy at buzzmarketing.com. Tons of good stuff there about the differences between the “push” and “pull” of marketing strategies and other buzz marketing fundamentals.
eConsultancy mostly caters to the UK market, but they actively release white papers on topics such as search marketing, online community building, affiliate marketing, ecommerce, mobile, analytics, and a slew of other best practices which are highly relevant to the internet industry of the US and other countries also.
Their recent release of internet statistics covers the following subjects:
1. Usage and Demographics
2. E-commerce
3. Online Marketing
4. Multi-Channel Marketing / Commerce
5. Site Performance and User Technology
6. Mobile – UK Market
7. Interactive TV – UK Market
It’s available for download on their site (non-members can still download a section of the report for free) They also offer a huge collection of free reports on the internet industry regardless of site membership status.
Great post on e-consultancy with additional contributions through user comments.
