This is one of the most interesting applications of social network that I’ve seen in a while. Instead of operating on a completely separate domain, like MySpace, ShiftSpace allows the entire internet to be included in the landscape that forms the ShiftSpace network. This means that ShiftSpace users can interact in real ways with existing viewpoints, discussions, and events that are actually occurring throughout the world. This makes ShiftSpace more relevant than any closed system could be.
Nic at Marketing Neophyte just posted the second episode of Howie Hard Drive. Howie seems to be fairly well-intentioned but unfortunately lands himself in bad situations.
This video is a great example of using buzz marketing for boring products. In fact, I’ve never empathized with a 500gb hard drive on such a deep level. Nic, please let us know how this campaign progresses.
MySpace has openly displayed a blatant lack of concern for user safety by installing those msplinks.com redirects . In case you need a quick refresher, MySpace has installed software that forces every outbound link (links to other sites) on any MySpace.com pages to filter through the domain msplinks.com. Each link is then redirected to the original destination.
One very dangerous effect of these redirects is evident. The msplinks.com redirects unquestionably make MySpace users even more susceptible to fraud, phishing, viruses, and other shady dealings.
As we all know, Viacom ordered YouTube to stop playing Viacom-copyrighted videos (from Comedy Central & MTV) in February. Apparently this was done in an attempt to monetize the video content on Viacom-owned web properties.
However, Viacom’s controlling action has since backfired and as a result, Viacom brands has been negatively impacted instead of realizing increased profits. It turns out that ComedyCentral.com and mtv.com have lost significant traffic since the videos were pulled from YouTube.
The result?
Viacom has yet to effectively monetize the video clips pulled from YouTube, and
Application name: FaceDouble
This F8 app is based on an existing website, FaceDouble.com. The service allows you to make comparisons between submitted photos that are look-a-likes for celebrities. You can submit photos from web or mobile.
During the last couple weeks, Facebook’s F8 release has been getting much publicity. Marc Andreessen wrote an analysis of Facebook’s new open platform, and I recommend reading his observations if you are at all curious about the F8 release. Most surprising to me (but completely logical), Marc concluded that widely adopted Facebook apps need heavy funding available during the days & weeks after launch.
Here’s why.
Too far, too fast
As a F8 developer, you must provide your own hosting for your Facebook app. So if you create an incredibly popular F8 app, your hardware needs will skyrocket. Your quick success may result in a denial of service if you can’t afford to immediately purchase additional hardware.
Ironically, this seems vaguely reminiscent of the demise of Friendster. To recap the past, Friendster kicked off it’s biggest user (the now infamous Tila Tequila) for receiving too many friend requests.
MySpace (the rookie/underdog social network at the time) welcomed Tila into it’s social network with open arms. (Tila comments on this in an interview) Since then, MySpace has never enforced a quantity cap on ‘friends’ and everything went on to be hunky-dory.
Jeremy Liew has compiled a list of apps/widgets created by top four multi-app companies on Facebook in the wake of Facebook’s F8 release. A huge market vacuum has opened up and multi-app companies seem to understand that widgets that gain mass adoption first usually hold a competitive advantage.
During the last couple weeks, Facebook’s F8 release has been getting much publicity. 
