David Dalka mentioned on his blog that folks at SES Chicago 2007 were discussing video marketing’s potential for marketing boring products (today!). I was immediately reminded of the Howie Hard Drive videos. Even though data security is not the sexiest of topics, the video is a solid example of creating buzz for boring products.
I wrote short list of (what I consider) success factors for businesses creating viral videos as sales tools. Please feel free to debate these or add your own in the comments.
Embeddable videos include YouTube, Google Video, Metacafe, Revver and Vimeo. Pownce has just added additional customization options, too. Read a good review of these new Pownce updates at Jeffro 2pt0.
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Look me up on Pownce @ http://pownce.com/socialmedia
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The MSPlinks.com redirects are a backward step for online safety. MySpace has knowingly made users more vulnerable to online predators in its quest to increase profits.
You may also want to read about how MySpace used scare tactics to muscle users into viewing MySpace.com content in order to get big advertising deals. And their plan is working.
Nic at Marketing Neophyte just posted the second episode of Howie Hard Drive. Howie seems to be fairly well-intentioned but unfortunately lands himself in bad situations.
This video is a great example of using buzz marketing for boring products. In fact, I’ve never empathized with a 500gb hard drive on such a deep level. Nic, please let us know how this campaign progresses.
