About Drupal for Facebook:
(from the Drupal project page)
This set of modules and themes turns Drupal into a platform for developing Facebook Applications.
With Drupal for Facebook, you can harness all the power of Drupal in your Facebook App. If you already have content in Drupal, you can expose it on Facebook.
The Drupal for Facebook philosophy is that the functionality already built into Drupal should be used to create Facebook Applications. Where possible, we use Drupal’s user management, permission schemes, blocks, views, etc. to implement the Facebook App. Experienced Drupal users will find it very straightforward to build a Facebook App. While Facebook developers new to Drupal may want to spend some time on Drupal.org learning best practices.
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Round up of SMO coverage from the San Jose SES conference taken from unofficial SEO blog. SMO Speakers at SES included:
Todd Malicoat gave examples for types of linkbaiting hooks:
- attack
- humor
- contrarian (contrary opinion)
- news
- resource
- ego
- picture/movie
He also listed top title ideas and other social media optimization tips.
Rand Fishkin explained social media marketing and said that the social media marketing goal is to build friends and relationships in the blogosphere and at online social sites. Your target social media marketing audience is not same demographic as your customers.
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dan gluckman
in Platform, Media 2.0, Corporate Failure, Friendster, F8, Development, Social Networking, Strategies, Open Source, Framework, Facebook
Mark Glaser wrote an interesting post that discussed whether social networking sites such as Facebook need to spend money on marketing & advertising. In the post, he states that the growth of social networking sites is ‘friend-driven’. From his post:
And the social networking sites are truly friend-driven and friend-powered. They don’t need to spend money on marketing, because they have the power of friends who cajole other friends to join in, who then tell 10 friends, who tell 10 friends, and so on.
I certainly agree that people enable the value of social networking sites to be fully realized. Social networking doesn’t work without the critical mass of social people.
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Application name: FaceDouble
This F8 app is based on an existing website, FaceDouble.com. The service allows you to make comparisons between submitted photos that are look-a-likes for celebrities. You can submit photos from web or mobile.
Facebook directory listing:
http://apps.facebook.com/facedouble
App development time: seven days
Submission process / growth schedule
Submitted to Facebook: Saturday
Approved: Sunday
Adoption Rate: installed by 716 users on Monday (at time of this post)
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During the last couple weeks, Facebook’s F8 release has been getting much publicity. Marc Andreessen wrote an analysis of Facebook’s new open platform, and I recommend reading his observations if you are at all curious about the F8 release. Most surprising to me (but completely logical), Marc concluded that widely adopted Facebook apps need heavy funding available during the days & weeks after launch.
Here’s why.
Too far, too fast
As a F8 developer, you must provide your own hosting for your Facebook app. So if you create an incredibly popular F8 app, your hardware needs will skyrocket. Your quick success may result in a denial of service if you can’t afford to immediately purchase additional hardware.
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MySpace has started limiting users’ access to 3rd party applications.
Revver. Imeem. Hoooka. All Banned. It appears MySpace wants to Monopolize the widget landscape.
Ironically, this seems vaguely reminiscent of the demise of Friendster. To recap the past, Friendster kicked off it’s biggest user (the now infamous Tila Tequila) for receiving too many friend requests.
MySpace (the rookie/underdog social network at the time) welcomed Tila into it’s social network with open arms. (Tila comments on this in an interview) Since then, MySpace has never enforced a quantity cap on ‘friends’ and everything went on to be hunky-dory.
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‘Friends First’ sound like a take-it-slow dating guide, but it’s really should be the MySpace marketer’s manta. Relationship building is the most effective way to reap results from your MySpace marketing. Kathy over at AttractionBiz.com seems to be giving her clients a fair representation of the strengths and limitations of MySpace marketing.
Take a look at this snapshot of an actual MySpace user’s incoming friend requests (photo taken by tlianza). Every person pictured here is a spammer. This is an actual example of how SPAM is shaping the MySpace user experience.
MySpace is a social site. It seems to be logical that a MySpace marketing plan should include strong social elements to be truly effective. Social elements seem to be a key element that these spammers don’t seem to understand… well that and respect. But I’ll lump respect & accountability in with all the other social skills that are required for sustainable interpersonal marketing.
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Will MySpace last?
Could the overload of MySpace SPAM or their lack of an open API (like Facebook) increase the popularity of newer social networking sites?
Jeremy Liew has compiled a list of apps/widgets created by top four multi-app companies on Facebook in the wake of Facebook’s F8 release. A huge market vacuum has opened up and multi-app companies seem to understand that widgets that gain mass adoption first usually hold a competitive advantage.
