Browsing in Social Media Optimization

At this point, I strongly believe that social media spam prevention must occur at the social network software level. Social media sites can fight social spam by create algorithms that individualize user experience by interpreting relevancy through user relationships. Relationship data can come from what & how a user votes for, views, reads, recommends, bookmarks, or includes in his or her personal social network.

Utilizing OpenID Systems

Hopefullly, OpenID systems will allow social media sites to share user reputation, relevance, preference, and trust data with other social sites. More user data leads to the creation of more effective social media spam prevention tools, as well as increasingly relevant user experiences that give you exactly what you want.

Many bloggers already currently optimize their RSS feed to encourage feed discovery, post reading, or click-throughs back to site. But contextual feed readers like BlogRovr open up completely new possibilities for feed reader optimization.

What is Contextual Feed Reader Optimization?

I would define contextual feed reader optimization as optimizing your blog, RSS feed, and blog posts, so that your blog posts display to BlogRovr users when they browse contextually-relevant web pages.

Just to recap, BlogRovr is a feed reader that analyzes the webpage you are currently viewing, and then displays a list of relevant blog posts from feeds that you already subscribe to.

It just got a lot easier for you to build powerful user accounts at social sites such as Digg, Del.icio.us, StumbleUpon, and Reddit. Check out the social media Firefox extension by 97thfloor.

With this extension, you can easily check the webpages you are viewing to see if they have already been submitted to social media sites. Find great content while browsing, and be the first to submit it.

You can even browse the social sites to find popular content that hasn’t found it’s way to other social sites!

I’m installing it right now.

Send thanks to the guys at 97thfloor.com.


What’s one more feed? Why not Subscribe!

Chris Winfield posted a great list of content types that repeatedly get voted to the top of Digg.

He links to examples of successful Digg submissions that used each content type (or format). The trend indicates that information presented in these formats is more effective at holding the attention of Diggers. These content formats may also enable the content to be understood more easily ‘at a glance’ - by people skimming 1000s of Digg headlines.

Here’s the condensed list of successful formats for content submitted to Digg:

  1. Lists
  2. Videos
  3. Images
  4. Tools
  5. Tips
  6. APIs

Check out his post for the details.


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Posting free ads on Craigslist can be a great way to add to your affiliate income. But won’t the Craigslist community hate you for doing it?

Well… Maybe… Just remember these two guidelines:

Everyone hates a spammer.
Just because Craigslist users see your post doesn’t mean they care.

Craigslist promotions can supplement your existing affiliate marketing efforts. But don’t pitch to the Craigslist community as an anonymous outsider. Join the community and share great information with other community members.

Round up of SMO coverage from the San Jose SES conference taken from unofficial SEO blog. SMO Speakers at SES included:

Todd Malicoat gave examples for types of linkbaiting hooks:

  • attack
  • humor
  • contrarian (contrary opinion)
  • news
  • resource
  • ego
  • picture/movie

He also listed top title ideas and other social media optimization tips.

Rand Fishkin explained social media marketing and said that the social media marketing goal is to build friends and relationships in the blogosphere and at online social sites. Your target social media marketing audience is not same demographic as your customers.