At this point, I strongly believe that social media spam prevention must occur at the social network software level. Social media sites can fight social spam by create algorithms that individualize user experience by interpreting relevancy through user relationships. Relationship data can come from what & how a user votes for, views, reads, recommends, bookmarks, or includes in his or her personal social network.

Utilizing OpenID Systems

Hopefullly, OpenID systems will allow social media sites to share user reputation, relevance, preference, and trust data with other social sites. More user data leads to the creation of more effective social media spam prevention tools, as well as increasingly relevant user experiences that give you exactly what you want.

It just got a lot easier for you to build powerful user accounts at social sites such as Digg, Del.icio.us, StumbleUpon, and Reddit. Check out the social media Firefox extension by 97thfloor.

With this extension, you can easily check the webpages you are viewing to see if they have already been submitted to social media sites. Find great content while browsing, and be the first to submit it.

You can even browse the social sites to find popular content that hasn’t found it’s way to other social sites!

I’m installing it right now.

Send thanks to the guys at 97thfloor.com.