Mark Glaser wrote an interesting post that discussed whether social networking sites such as Facebook need to spend money on marketing & advertising. In the post, he states that the growth of social networking sites is ‘friend-driven’. From his post:
And the social networking sites are truly friend-driven and friend-powered. They don’t need to spend money on marketing, because they have the power of friends who cajole other friends to join in, who then tell 10 friends, who tell 10 friends, and so on.
I certainly agree that people enable the value of social networking sites to be fully realized. Social networking doesn’t work without the critical mass of social people.
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