New Booz Allen Hamilton study about online consumer behavior in the Middle East verifies what US companies should already know about social media & Web 2.0 in the US marketspace, but reveals its rising importance in the Middle East and globally.
Key findings of the study shouldn’t surprise anyone already wrapped up in the business logic needed to adapt to social media and the world of user-generated content, but should provide a wake-up call to businesses in the Middle East and other regions of the world that further behind the adoption curve.
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