Round up of SMO coverage from the San Jose SES conference taken from unofficial SEO blog. SMO Speakers at SES included:
- Neil Patel, Co-founder, ACS
- Rand Fishkin, CEO, SEOMoz
- Todd Malicoat, Independent Search Engine Marketing Consultant, stuntdubl
Todd Malicoat gave examples for types of linkbaiting hooks:
- attack
- humor
- contrarian (contrary opinion)
- news
- resource
- ego
- picture/movie
He also listed top title ideas and other social media optimization tips.
Rand Fishkin explained social media marketing and said that the social media marketing goal is to build friends and relationships in the blogosphere and at online social sites. Your target social media marketing audience is not same demographic as your customers.
* You can go and participate and correct information if you wish to. Some people don’t expect the response.
* Reputation management and link building is done via SM.
* You can control your brand better in Google and Yahoo better.
* You get mindshare and branding.
* You need to play in social media sites where people will see your brand.
Rand Fishkin also shared good places to conduct SMM
* YouTube
* Stumbleupon is the 2nd driver of traffic for SEOMoz.
* Wikipedia
* Yahoo Answers (3.5 million users).
* Digg.
* Yelp -for local business reviews
* Reddit is good for linkbaiting -It’s more “Serious” than Digg.
* Linkedin for business networking.
* Flicker can expose image content if you brand it well.
* Netscape, same as Digg and Reddit.
* Del.icio.us is a bookmarking site. People share their links there.
* Facebook and MySpace. Craigslist has forums and “best of” Craiglist is popular.
* Amazon, is where you can leave comments and if you provide content like a book they have a blog in Amazon.
* Technorati is for if you have a blog. Get people to “favorite you”.
* Newsvine is serious, newsy, you can submit stores, top of the vine.
* Sphinn
* City Search
* Helium has good editorial quality
* Wikihow for some good quality content
* SecondLife is at the bottom of the list for a reason. It’s a game. But the fad is ending.
* Twitter can be useful to help communicate that you have something they can link to.
Neil Patel emphasized Digg and StumbleUpon the most, and reminded -
Do Not Self-Promote!
