Pali Capital considers August 17, 2007 a monumental day for social networking and Myspace in particular, as Coke paid $1 million to have a Coke-branded MySpace home page for that entire day.
MySpace and Coca-Cola have in fact struck up a larger advertising deal that involves targeted advertising on all MySpace-produced MySpace pages (they won’t be advertising on pages that contain user-generated content.)
How was MySpace able to gain the confidence of major advertisers?
Let’s review the recent chain of events:
- MySpace quietly added a bunch of unoriginal content sections that already exist on a number of other websites. (Ringtones, music videos, chat rooms, news, weather, horoscopes, etc.)
- MySpace used scare tactics to keep users on MySpace.com viewing official MySpace content that users could have easily found on other websites. Since the MSPlinks.com redirects mask the true destination of outbound links on MySpace, MySpace users began developing mistrust for outbound links and are more hesitant to follow links off MySpace.
- Several months after the MSPlinks.com redirects have been in place, now MySpace has successfully corralled its users and is able to strike up a big dollar advertising deal with Coke.
Who could have guessed that MySpace could cash in on those MPSlinks.com redirects so quickly?
Update: Tell MySpace that blindfolding users with MSPlinks.com redirects is an unacceptable business practice
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