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‘Friends First’ sound like a take-it-slow dating guide, but it’s really should be the MySpace marketer’s manta. Relationship building is the most effective way to reap results from your MySpace marketing. Kathy over at AttractionBiz.com seems to be giving her clients a fair representation of the strengths and limitations of MySpace marketing.
Take a look at this snapshot of an actual MySpace user’s incoming friend requests (photo taken by tlianza). Every person pictured here is a spammer. This is an actual example of how SPAM is shaping the MySpace user experience. MySpace is a social site. It seems to be logical that a MySpace marketing plan should include strong social elements to be truly effective. Social elements seem to be a key element that these spammers don’t seem to understand… well that and respect. But I’ll lump respect & accountability in with all the other social skills that are required for sustainable interpersonal marketing. |
Will MySpace last?
Could the overload of MySpace SPAM or their lack of an open API (like Facebook) increase the popularity of newer social networking sites?
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