Traditional MySpace Marketing will soon be dead. The MySpace communication channels are at a similar point that email was years ago, right as email spam was getting out of control. In fact, most current MySpace promotion is modeled after traditional email spamming tactics. This model is not sustainable and MySpace marketers must adopt a relationship-focused strategy to really extract the most value from MySpace marketing.
So many businesses & bands routinely send uninvited promotional messages to strangers (you know, those people on our “friends” list). The spam on MySpace that I’m referring to is message spam, comment spam, and bulletin spam. Most businesses/bands aren’t aware that their promotional tactics are essentially spam.
Why not? Because everybody seems to be doing it.
Unfortunely for MySpace users, spammy MySpace marketing tactics are still paying off for some businesses & bands… for now.
My warning to any spammers in the crowd tonight: If spamming is still producing results for you, it is because a small number of MySpace users are internet novices and still consider it a novelty when they receive any MySpace messages.
Your good fortune up until this point will not last.
More and more MySpace users are becoming intolerant of businesses & bands that flood their own personal MySpace environment with self-promoting messages. It’s easy to see this trend is already occurring. An increasing number of MySpace users either manually approve all comments or do not allow HTML comments to be posted on their page. Some even don’t allow non-friends to send them messages at all.
In addition, MySpace is determined to continue to introducing better anti-spam tools to protect legitimate users.
Building relationships first
This first series will be dedicated to specific strategies and tactics for building relationships with MySpace users WITHOUT spending a huge chunk of your time doing it.
Something magical happens when prospects and potential customers start viewing you as their friend. When people learn more about you, relate to you, and feel a connection with you personally, you will no longer be the mistrusted stranger.
More to follow soon….
