David Dalka mentioned on his blog that folks at SES Chicago 2007 were discussing video marketing’s potential for marketing boring products (today!). I was immediately reminded of the Howie Hard Drive videos. Even though data security is not the sexiest of topics, the video is a solid example of creating buzz for boring products.
I wrote short list of (what I consider) success factors for businesses creating viral videos as sales tools. Please feel free to debate these or add your own in the comments.
4 comments
