Archive for August, 2007

Hiitch is a desktop social networking platform. It’s open source. You can actually download the source and create you own private social network with others you invite.
Hiitch

I’m still new to Hiitch so I’m still exploring its functionality, but it looks very exciting. I will definitely post updates as I get more accustomed with Hiitch’s social networking functions and others features.

Continue reading...

The MSPlinks.com redirects are a backward step for online safety. MySpace has knowingly made users more vulnerable to online predators in its quest to increase profits.

If you haven’t already read how MySpace sacrificed user safety to boost revenue, you may want to.

You may also want to read about how MySpace used scare tactics to muscle users into viewing MySpace.com content in order to get big advertising deals. And their plan is working.

Continue reading...

Pali Capital considers August 17, 2007 a monumental day for social networking and Myspace in particular, as Coke paid $1 million to have a Coke-branded MySpace home page for that entire day.

MySpace and Coca-Cola have in fact struck up a larger advertising deal that involves targeted advertising on all MySpace-produced MySpace pages (they won’t be advertising on pages that contain user-generated content.)

How was MySpace able to gain the confidence of major advertisers?
Let’s review the recent chain of events:

  1. MySpace quietly added a bunch of unoriginal content sections that already exist on a number of other websites. (Ringtones, music videos, chat rooms, news, weather, horoscopes, etc.)

Continue reading...

Round up of SMO coverage from the San Jose SES conference taken from unofficial SEO blog. SMO Speakers at SES included:

Todd Malicoat gave examples for types of linkbaiting hooks:

  • attack
  • humor
  • contrarian (contrary opinion)
  • news
  • resource
  • ego
  • picture/movie

He also listed top title ideas and other social media optimization tips.

Rand Fishkin explained social media marketing and said that the social media marketing goal is to build friends and relationships in the blogosphere and at online social sites. Your target social media marketing audience is not same demographic as your customers.

Continue reading...

What is ShiftSpace?

This is one of the most interesting applications of social network that I’ve seen in a while. Instead of operating on a completely separate domain, like MySpace, ShiftSpace allows the entire internet to be included in the landscape that forms the ShiftSpace network. This means that ShiftSpace users can interact in real ways with existing viewpoints, discussions, and events that are actually occurring throughout the world. This makes ShiftSpace more relevant than any closed system could be.

Continue reading...

Nic at Marketing Neophyte just posted the second episode of Howie Hard Drive. Howie seems to be fairly well-intentioned but unfortunately lands himself in bad situations.

This video is a great example of using buzz marketing for boring products. In fact, I’ve never empathized with a 500gb hard drive on such a deep level. Nic, please let us know how this campaign progresses.

Visit the Howie Hard Drive website.


What’s one more feed? Why not Subscribe!

Continue reading...

Chrysi Philalithes published a social media strategy article on promoting vs participating.

Abbey Klaassen writes about marketers using social networks for CRM instead of ads. CRM & social networks seem like a perfect match.


What’s one more feed? Why not Subscribe!

Continue reading...

The Second Life Insider reported today that the Second Life grid was experiencing large problems:

At 8:00AM SLT (US Pacific) this-morning, with 37,419 users logged into the Second Life grid, something began to go wrong. Reports began coming in of teleportation problems, difficulties accessing inventory, search failures, and difficulties logging in.

In a recent update, Linden Labs claims to have solves the issues.


What’s one more feed? Why not Subscribe!

Continue reading...

New to social media? Rob Crumpler maps out six social media tips to start you in the right direction.

Plus other articles:
Share your content for Web 2.0 success

A Marketer’s Guide to Emerging Social Networks


What’s one more feed? Why not Subscribe!

Continue reading...

My last post discussed how MSPlinks.com redirects make MySpace. com more dangerous for users. Since then, I’ve stumbled upon a brilliant MySpace GreaseMonkey script by Jason at smert.net that reveals the true destination of MySpace outgoing links that have been dangerously hidden by these MSPlinks.com redirects.

MySpace is irresponsible to impose these MSPlinks.com redirects. It is yet another example of how MySpace treats its millions of loyal, dedicated users as enemies. However in this case, MySpace’s profit squeezing is actually jeopardizing their users’ safety as well.


What’s one more feed? Why not Subscribe!

Continue reading...

Next Page »