Arun Kottolli wrote a great post about creating buzz around boring products. He also offers valuable insights into sales situations where the decision makers are not the produce end-users. His blog contains many other well-written articles also. Thanks Arun!
Also check the buzz marketing philosophy at buzzmarketing.com. Tons of good stuff there about the differences between the “push” and “pull” of marketing strategies and other buzz marketing fundamentals.
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I must be the only person in Chicago who caught this nasty cold. After a week, it’s finally letting it. I attribute this mostly to The Remedy:
1 part Theraflu
4 parts Matcha powder
half boiling water
half orange juice
Those with caffeine sensitivity, an unhealthy fear of god, or tendencies toward hallucinations might not react well to this cure concoction. I swear by it now, as I’m finally starting to feel better. However Rachael thinks it tastes terrible and believes it to be a curse.
Excerpt from:
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Wordpress, like most other major blogging platforms, automatic add ‘no follow’ tags to the urls left in any visitor comments or trackbacks. This was initially done in an effort to combat blog comment spam. But there are now a growing number of people who believe ‘no follow’ tags create more blog spam - not less!
Why would I (or anybody) remove the ‘no follow’ tags from all visitor comments & trackbacks on their blog?
Community Fairness, Equity, & Available Technology
Community fairness, equity? People who legitimately comment on this blog (and all blogs) aren’t spammers. They are contributing to an ongoing, distributed conversation - their comments provide value to the sites they post on.
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Some of you may already know that Open Academic first released DrupalED on April 20th. But yesterday they released an improved version (available for download through that link).
You can visit check out a live DrupalED installation to see how it’s set up. It’s podcasts, wikis, groups, FOAF functionality, bookmarks…. plus any other functionality available through the hundreds of contributed Drupal modules.
I’m very excited about this. If anyone has a DrupalED site setup that they want to showcase, please let us know in the comments. Thanks!
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dan gluckman
in Platform, Media 2.0, Corporate Failure, Friendster, F8, Development, Social Networking, Strategies, Open Source, Framework, Facebook
Mark Glaser wrote an interesting post that discussed whether social networking sites such as Facebook need to spend money on marketing & advertising. In the post, he states that the growth of social networking sites is ‘friend-driven’. From his post:
And the social networking sites are truly friend-driven and friend-powered. They don’t need to spend money on marketing, because they have the power of friends who cajole other friends to join in, who then tell 10 friends, who tell 10 friends, and so on.
I certainly agree that people enable the value of social networking sites to be fully realized. Social networking doesn’t work without the critical mass of social people.
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A reported 258,000 people have donated money to Senator Barack Obama’s presidential campaign. This number is greater than the combined total of people who have donated to either Rudy Giuliani, Mitt Romney and Sen. John McCain, according to the Washington Post.
Senator Obama has utilized social networking and social media as part of his fundraising strategy. More than $10 million of Obama’s second-quarter contributions were made online, and 90% of these donations were only $100 or less.
What is significant about so many financial contributors donating $100 or less?
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As we all know, Viacom ordered YouTube to stop playing Viacom-copyrighted videos (from Comedy Central & MTV) in February. Apparently this was done in an attempt to monetize the video content on Viacom-owned web properties.
However, Viacom’s controlling action has since backfired and as a result, Viacom brands has been negatively impacted instead of realizing increased profits. It turns out that ComedyCentral.com and mtv.com have lost significant traffic since the videos were pulled from YouTube.
The result?
- Viacom has yet to effectively monetize the video clips pulled from YouTube, and
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eConsultancy mostly caters to the UK market, but they actively release white papers on topics such as search marketing, online community building, affiliate marketing, ecommerce, mobile, analytics, and a slew of other best practices which are highly relevant to the internet industry of the US and other countries also.
Their recent release of internet statistics covers the following subjects:
1. Usage and Demographics
2. E-commerce
3. Online Marketing
4. Multi-Channel Marketing / Commerce
5. Site Performance and User Technology
6. Mobile – UK Market
7. Interactive TV – UK Market
It’s available for download on their site (non-members can still download a section of the report for free) They also offer a huge collection of free reports on the internet industry regardless of site membership status.
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In all fairness this research was only performed in the Canadian market, but it seems logical that universal findings would prove similar.
Frequent online shoppers are people who are comfortable navigating the internet. Since social media and social networking tools are engaging, interactive elements of the web, people who use social media and other web 2.0 technologies probably spend more time online than those who simply visit static websites.
More time online… more online shopping?
The study also examines the direct effect that social networking has on online purchase decision-making:
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Application name: FaceDouble
This F8 app is based on an existing website, FaceDouble.com. The service allows you to make comparisons between submitted photos that are look-a-likes for celebrities. You can submit photos from web or mobile.
Facebook directory listing:
http://apps.facebook.com/facedouble
App development time: seven days
Submission process / growth schedule
Submitted to Facebook: Saturday
Approved: Sunday
Adoption Rate: installed by 716 users on Monday (at time of this post)
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