First, I just want to preface this post by saying that I respect many of Seth Godin’s ideas. Seth, I read The Dip a while back and I credit your ideas for contributing to the mindset I needed to build my business. For real.
Ok… that being said, I have to disagree with the advice in this post. I’m just going to paste some quotes from the post and comment on them. Let’s begin.
There are two ways to use SEO to help your organization.
David Dalka mentioned on his blog that folks at SES Chicago 2007 were discussing video marketing’s potential for marketing boring products (today!). I was immediately reminded of the Howie Hard Drive videos. Even though data security is not the sexiest of topics, the video is a solid example of creating buzz for boring products.
I wrote short list of (what I consider) success factors for businesses creating viral videos as sales tools. Please feel free to debate these or add your own in the comments.
What information have companies collected about you? Your attention data, behaviors, demographics, clickstream patterns, etc… and more.
Which companies have personal data about you?
Where is it stored? Who has control of it?
Or rather.. who have they sold it to? And what will they do with it?
MANY companies now maintain a large array of personal info about anyone who uses their website or other services. Most companies use personal data to target products, advertisements and other offers to consumers.
Pierre-Guillaume Wielezynski of the World Bank, posted about a future model of user-centric ad-serving where corporations partner with individuals to access their personal information.
About Drupal for Facebook:
(from the Drupal project page)
This set of modules and themes turns Drupal into a platform for developing Facebook Applications.
With Drupal for Facebook, you can harness all the power of Drupal in your Facebook App. If you already have content in Drupal, you can expose it on Facebook.
The Drupal for Facebook philosophy is that the functionality already built into Drupal should be used to create Facebook Applications. Where possible, we use Drupal’s user management, permission schemes, blocks, views, etc. to implement the Facebook App. Experienced Drupal users will find it very straightforward to build a Facebook App. While Facebook developers new to Drupal may want to spend some time on Drupal.org learning best practices.
At this point, I strongly believe that social media spam prevention must occur at the social network software level. Social media sites can fight social spam by create algorithms that individualize user experience by interpreting relevancy through user relationships. Relationship data can come from what & how a user votes for, views, reads, recommends, bookmarks, or includes in his or her personal social network.
Hopefullly, OpenID systems will allow social media sites to share user reputation, relevance, preference, and trust data with other social sites. More user data leads to the creation of more effective social media spam prevention tools, as well as increasingly relevant user experiences that give you exactly what you want.
Many bloggers already currently optimize their RSS feed to encourage feed discovery, post reading, or click-throughs back to site. But contextual feed readers like BlogRovr open up completely new possibilities for feed reader optimization.
I would define contextual feed reader optimization as optimizing your blog, RSS feed, and blog posts, so that your blog posts display to BlogRovr users when they browse contextually-relevant web pages.
Just to recap, BlogRovr is a feed reader that analyzes the webpage you are currently viewing, and then displays a list of relevant blog posts from feeds that you already subscribe to.
It just got a lot easier for you to build powerful user accounts at social sites such as Digg, Del.icio.us, StumbleUpon, and Reddit. Check out the social media Firefox extension by 97thfloor.
With this extension, you can easily check the webpages you are viewing to see if they have already been submitted to social media sites. Find great content while browsing, and be the first to submit it.
You can even browse the social sites to find popular content that hasn’t found it’s way to other social sites!
I’m installing it right now.
Send thanks to the guys at 97thfloor.com.
When did feed reading become such a burden? I recently thought back to when RSS and syndication were brand new buzz words. When feed syndication was first introduced, supporters raved that RSS would save you time, right? Instead of navigating to 20 different websites to keep current on important news, RSS enabled important news to be syndicated directly to us.
And yes, subscribing to feeds increased my productivity - back when I only had 15 - 20 feed subscriptions. Now I have 87.
How many do you currently subscribe to? 50? 100? 200? Most people don’t have time to keep current with many more than that, right?
Embeddable videos include YouTube, Google Video, Metacafe, Revver and Vimeo. Pownce has just added additional customization options, too. Read a good review of these new Pownce updates at Jeffro 2pt0.
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Look me up on Pownce @
http://pownce.com/socialmedia
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Chris Winfield posted a great list of content types that repeatedly get voted to the top of Digg.
He links to examples of successful Digg submissions that used each content type (or format). The trend indicates that information presented in these formats is more effective at holding the attention of Diggers. These content formats may also enable the content to be understood more easily ‘at a glance’ - by people skimming 1000s of Digg headlines.
Here’s the condensed list of successful formats for content submitted to Digg:
Check out his post for the details.
